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C&A appoints DDB & Tribal Amsterdam as creative partner agency for Europe

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By Gillian West, Social media manager

February 21, 2013 | 2 min read

European retailer C&A has named DDB & Tribal Amsterdam as its agency of record for it European integrated business.

The appointment follows a pitch process which included creative agencies from the UK, Netherlands and Germany. DDB & Tribal Amsterdam has now been tasked with developing communications campaigns across traditional and non-traditional media channels, with the first work set to debut this spring.

“We are in the process of revitalising our brand and elevating C&A to the next level. Part of our strategy is to change our communication approach from push to pull. With insights from DDB & Tribal Amsterdam we are creating a relevant and engaging dialogue with our consumers. We are looking forward to inspire our consumers across all channels of brand communications and, naturally, drive them to our stores,” commented C&A Europe brand marketing director Eva Ziegler.

Jacco ter Schegget, president of Tribal DDB Europe and CEO of Tribal DDB Amsterdam, added: “The development of a refreshed brand platform for C&A looks likely to be our most integrated work to date. It is a true honour to be recognized as an agency of integrated marketing and communications excellence.”

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Tribal DDB Amsterdam

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