Marketing Weak - Wrigley's Extra - Antonio Banderas

In a teeth-grindingly awful spot, Hollywood heartthrob Antonio Banderas breaks up with "lingering food" over lunch by getting rid of their remains with a little help from the advertised product. Whoever thought having him say a callous farewell to a bunch of animated doughnuts was a good idea may well be having doubts now.

Agency: Energy BBDO (Chicago)

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.