The Drum Awards Festival - Official Deadline

-d -h -min -sec

Maplin appoints WAA for £4.2m marketing account

Author

By Ishbel Macleod, PR and social media consultant

February 20, 2013 | 1 min read

Maplin has announced the appointment of WAA to handle its £4.2m marketing account, which the agency says was previously held by a roster of agencies.

The first lead agency to be appointed by the brand, WAA will be expected to plan, develop and execute a multi-channel marketing and communications strategy for Maplin.

Agency chief executive Andrew Wilson said: “Maplin is a prestigious business and we are delighted that it has selected WAA to help it amplify its true customer value.”

Maplin chief executive John Cleland added: “Maplin is a fantastic business that needs to ensure that potential customers really understand what it offers and how it differs – WAA demonstrated the perfect track record and creative credentials for that challenge.”

AdConnection remains as the media agency for Maplin.

The ad account was previously, held by Biscuit.

Content created with:

WAA Chosen

WAA Chosen is an independent, agency delivering integrated marketing and communication solutions to national and global brands. Founded by entrepreneurs, and not...

Find out more

Trending

Industry insights

View all
Add your own content +