LivesOn unveiled, with promise 'When your heart stops beating, you'll keep tweeting.'


By Ishbel Macleod, PR and social media consultant

February 20, 2013 | 1 min read

Creative agency Lean Mean Fighting Machine has announced the launch of a new product which it is developing and expects to be available next month; which analyses the user’s writing style and continue to sends tweets for them after they are dead.

The service, entitled LivesOn, says it will learn the style and syntax of tweets created by a user, and promises: 'When your heart stops beating, you'll keep tweeting.'

Spookily similar to a recent episode of Black Mirror, Be Right Back, which saw a dead man return to his partner through analysing his social media, the system uses algorithms to analyse the online behaviour of users.

This information is then used to find and post the kinds of links its users like, as well as writing in a similar manner.

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