House of Holland turns to Genie and the Geek to launch eBay pop-up shop
Fashion brand House of Holland recently tasked e-commerce marketplace specialists Genie and the Geek withthe launch of its second eBay pop-up store during London Fashion Week.
As an official eBay service provider, Genie and the Geek was selected having previously managed the online marketplaces for other fashion brands such as Religion, Kookai and Dune.
Genie and the Geek has delivered services to House of Holland including strategy consultancy advice, picking and packing and design and build of eBay shops as well as photography fulfilment, customer service, returns management and reporting
The House of Holland range, which consists of limited edition T-Shirts, patterned tights and iPhone cases, has been stored, managed and delivered by Genie and the Geek at its Manchester head office and storage facility.
In addition, both House of Holland and Genie and the Geek have pledged to donate any revenue from the limited collection to Cancer Research UK and Genie and the Geek.
Tayyab Akhlaq, managing director of Genie and the Geek, commented on the launch: “This is a really exciting brand that we’re thrilled to be working with. It’s fantastic being able to help brands sell-through stock via online marketplaces. Our relationships with the key players – eBay, Play.com and Amazon – and our fulfillment capabilities means we’re set-up to ensure this is a smooth, and more importantly, profitable, process.
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