Bauer Media has announced that commercial radio station Kiss FM has been added on the Digital One national DAB channel, creating a 21 per cent increase in coverage for the station.
The move from a network of local DAB outputs to the Digital One channel was trialled at the end of 2012 and has now been made permanent. The move sees Kiss FM now able to broadcast to the majority of the UK including its FM stations in London, East Anglia and South.
Targeted at 15-34 year olds, the switch sees Kiss’ programmes now airing to a national audience.
Steve Parkinson, Bauer Media managing director, said of the move: “By being able to transmit nationally across the country, we can realise our next ambition to be the first young targeted station available on DAB right across Britain. Whether on analogue or digital, whether through the TV or via an app, we have more ambition yet to come for Kiss, and we look forward to a successful and busy 2013.”
Broadcast sales director at Bauer Media, Karen Stacey, added: “We are thrilled that Kiss will now be reaching 85 per cent of the population and are excited about the advertising opportunities that we will now be able to offer those wanting to reach the youth market. We fully intend to maximise on these in order to drive Kiss’ success as we look to cement Kiss’ place as the only youth radio station with true national digital coverage.”