Autoglym has awarded its UK media planning and buying account to integrated agency Nexus/H.
In a bid to promote the vehicle care brand and educate consumers about its product range Autoglym is to break a new campaign in March focussing on digital channels, print activity and cross media partnerships.
“We are committed to supply and market superior technical products to all motorists and with our continuous focus on both quality and performance it is essential that our media and marketing activity delivers the same values,” commented Autoglym head of marketing, Anna Lilwall.
“Nexus/H presented a clear understanding of our business and future direction that is both refreshing and challenging and will, we believe, further raise our profile.”
Alex Ponsford, media and communications director for Nexus/H said the Tunbridge Wells-based agency was focussing on “giving Autoglym the stature and relevance it deserves in the marketplace through innovative media solutions and by challenging media owners creatively”.