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Google rumoured to be opening standalone stores in the US in time for Christmas

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By Gillian West, Social media manager

February 18, 2013 | 1 min read

According to online reports internet search giant Google is poised to open standalone stores in the US in time for Christmas 2013.

TechRadar and 9 to 5 Google are both reporting that a reliable source has confirmed Google is seeking to open retail outlets in “major metropolitan areas” in the US.

Influenced by the success of Apple Stores and the forthcoming release of Google Glass, the search engine provider is likely to use the retail space to display its products including Chromebooks, Nexus tablets and smartphones.

Currently Best Buy in the US and PC World/Dixon’s in the UK play host to Chrome Stores, where Google trained employees provide help and assistance with Google branded products. At present these store-within-a-store franchises do not have sales targets, instead focusing on educating customers.

According to 9 to 5 Google, the stores would be a natural progression for Google, allowing customers to get a “hands-on experience” with Google products before they make a purchase.

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