The Drum Awards Festival - Official Deadline

-d -h -min -sec


ASOS unveils #DenimPairs to help women find the right fit of jeans


By Ishbel Macleod, PR and social media consultant

February 18, 2013 | 1 min read

ASOS is set to help women find a pair of jeans that fit them this Friday, having revealed the launch of its denim campaign.

The Twitter campaign, #DenimPairs, will encourage people to tweet in two numbers, and if they match up the pictures on the cards they can win their perfect pair of jeans.

ASOS have previously held shop-along Google+ Hangouts, and the move to Twitter marks the next step in engaging the social community.


More from Asos

View all


Industry insights

View all
Add your own content +