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Williams F1 launches new website developed by Rufus Leonard


By Jennifer Faull | Deputy Editor

February 17, 2013 | 2 min read

Williams has announced the launch of its new website,, developed by brand and digital agency Rufus Leonard.

The website was designed to progress the company’s communication, interaction and engagement with users. As such, it has a clean and modern interface with an increased emphasis on social integration. The site has also aimed to improve usability through its responsive design, enabling content optimisation and visibility across desktop, tablet or mobile.

To unify the Williams brand, the new site has brought together the varying aspects of Williams, including the Williams F1 Team, Williams Advanced Engineering, Williams Hybrid Power and the Williams Conference Centre., unifying and projecting the Williams brand.

Claire Williams, director of marketing and communications, said of the website: “We’re delighted to launch our new website. It provides a single platform that brings together all aspects of our business and digital communications.

“Williams has been synonymous with Formula One for over 30 years but it has expanded and diversified as a business and we required an online presence that befitted that. Our previous web estate consisted of a number websites, so to bring them all together in this manner, as well as building a new CMS and Email Distribution System is something that will enhance the experience for all users.”

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Rufus Leonard

Rufus Leonard is an independent agency who builds category-defining service brands through design & technology. We act as the catalyst for service brands with the desire to be foremost, standard-setting, and first choice. Our services help brands define their unique promise then – crucially – deliver it across how they think, look and speak, how they interact with customers, how they harness innovations, and how they rally their people. We’ve been helping service brands retain, regain or define their categories for over 30 years, including British Gas, BBC, Lloyds Banking Group, Pinsent Masons, British Red Cross, The Gym Group, The Student Hotel, and London Business School.

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