Ceva launches TV campaign aimed at multi-cat households


By Jennifer Faull, Deputy Editor

February 16, 2013 | 2 min read

Ceva has launched a TV campaign designed to raise awareness of problems owners may face in a multi-cat environment.

The Cat Cabin Fever campaign, set to run for four weeks, has comprised 20-second ads spots targeting viewers who have more than one cat in their household.

The ads have highlighted the Feliway Diffuser which releases natural pheromones into a room to help cats feel at ease and prevent unwanted behaviour.

In addition to the TV ads, Ceva has also produced a multi-cat leaflet designed to give owners specific advice on how to provide the correct environment for our feline friends

The advertising campaign will also be supported by online competitions, marketing materials for veterinary clinics and retailers, which include a checklist for a cat friendly home, and PR.

Malcolm Laurie, head of marketing at Ceva, said: “We know that there are more than 8 million cats in the UK and only 2.5 million cat households, therefore the majority of households must have more than one cat.

“However, cats are solitary animals, which makes living with other cats difficult at times. This campaign is focused on making the lives of cat owners and their pets as harmonious as possible, including lots of top tips on how to ease any tensions in such an environment.”


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