STV appoints Spoke for two year contract
STV has announced the appointment of consumer engagement specialists Spoke to help increase interaction between STV and its consumers.
London based Spoke will become STV’s partner for the provision of mobile and other interactive services.
Elizabeth Partyka, deputy director of channels at STV, said: “We understand the importance of engaging with our consumers across multiple platforms. We chose to partner with Spoke because of their experience providing interactive services to other broadcasters and digital media companies but also because of their creative ability and deep understanding of cross-platform consumer engagement.”
Jane Thomas, interactive services director for broadcast at Spoke, commented: “We’re delighted to add STV to our portfolio of broadcast clients. Being creative partner and service provider will allow Spoke to demonstrate our creativity and trusted service delivery and we look forward to implementing innovative ideas to increase interaction between STV and their consumers.”
Under the two year tender, Spoke will help STV build relationships and connect with communities on air and online.