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Shop Direct Group Isme Carol Vorderman

Shop Direct Group unveils Carol Vorderman as style ambassador


By Ishbel Macleod, PR and social media consultant

February 15, 2013 | 1 min read

Shop Direct Group brand has announced the appointment of Carol Vorderman as its new brand ambassador.

This follows a poll of over 1,000 isme customers, which saw Vorderman named as the woman most admired for her confidence, glamour and sense of style.

Retail director at, Jon Owen, said: “Of all the celebrities we researched, Carol is by far the most popular with our customers, who see her as an aspirational yet accessible fashion figure. Her confidence and go-getting attitude to life and fashion make her the perfect ambassador to help us take to the next level.”

The £2.2m campaign featuring Vorderman will launch on 1 March and run for 11 weeks. Covering TV, in print, online, the campaign was developed by’s retained creative agency, Contagious Content, directed for TV by Paul Weiland and bought by Carat.

Shop Direct Group Isme Carol Vorderman

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