Marriott Hotels to drive awareness of its Marriott London Sevens sponsorship with TV ad from Partners Andrews Aldridge
Marriott Hotels has appointed Partners Andrews Aldridge to create a TV ad driving awareness of the brand’s sponsorship of the Marriott London Sevens following a competitive pitch.
Partners has been tasked with delivering advertising for Marriott International brands across Europe with the new TV ad running on Sky, ITV and at Twickenham stadium in May.
Director of strategic alliances and partnerships, Europe at Marriott International, Stuart Wareman, commented: “For our second year as sponsors of the prestigious Marriott London Sevens, we wanted to create an engaging TV ad to bring the event to life by showcasing the amazing skills of the players on the pitch as well as the fun the fans have in the stands.
“Working in partnership with the RFU and with the help of this new ad, we hope to raise awareness of our sponsorship and break the world record attendance we had at last year’s event.”
Steve Aldridge, creative partner and chairman at Partners Andrews Aldridge, added: “We're delighted to continue our work for Marriott into the sponsorship arena. The Marriott London Sevens is a red letter event for the capital's rugby lovers and we'll be pulling out all the stops to capture the skill passion, energy and sheer good-natured exuberance of the whole weekend.”