Marc Jacobs Diet Coke cans revealed

Marc Jacobs, who was announced as the creative director for the Diet Coke brand for 2013, has unveiled his first can designs, which will be unveiled nationally on 25 February.

When appointed to design the limited edition range, Jacobs said: “I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”

The ‘I Heart ‘80s’ aims to embody the rise of the empowered woman in all her 1980s glory, while the ‘I Heart ‘90s’ creative aims to show off 'the extravagant attitude of the era where fashion, music and art collided', and the 'I Heart ‘00s’ design aims to promote humour, sexiness and energy, and is directly inspired by the Marc Jacobs Spring / Summer 2013 runway show.

The cans will also offer the chance to win a limited edition Marc Jacobs tote.

Last year, Jean Paul Gualtier was the creative director, and created limited edition cans and bottles featuring his famous stripes and lace corset designs.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.