Manchester City's David Silva stars in Anfi campaign directed by Media Agency Group
Luxury vacation membership company Anfi in Gran Canaria, Spain has worked with Media Agency Group to launch a heavyweight, multi-format advertising campaign in six European cities including Glasgow, Rome and Berlin, starring Manchester City footballer David Silva.
The Anfi brand features on a range of advertising formats, including a full page ad in easyJet’s inflight ‘Traveller’ magazine, a digital banner in Manchester Piccadilly train station, bus advertising, and a full taxi livery and supersides advertising in all six cities.
The advertising will be supported by an online PR campaign including Anfi’s social media channels. During the first half of 2013 activity will focus on targeting prospective holidaymakers.
Featuring a sun-drenched beach and brand ambassador Silva the creative also features a website address and a QR code to allow potential travellers to explore further information digitally.
Coinciding with the company’s 25th anniversary, Anfi believes using press advertising in conjunction with outdoor advertising will give the brand more prominence amongst its target audience.
Group CEO of Anfi, José Luis Trujillo, commented: “Silva’s image as an ambassador for Anfi will be a promotional boost to the brand. The marketing campaign seeks to promote Anfi as a unique destination where the customer is our primary motivation.”
For his part, David Silva said he is very happy to support the promotion of Anfi, “which is essential for this land and which will continue to generate employment and development in Gran Canaria”.
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