Magic 105.4, part of the Bauer Media Group, has announced a new TV advertising campaign, launching Monday 18 February and on air for four weeks.
Entitled ‘My Magic Life’, the ad is set to run across ITV, Channel 4, Channel 5 and Box TV channels including 4Music, heat, Magic, Smash Hits and The Box, with planning handled by Sophie Miller at Starcom.
The 30 second spot from Red Bee Media and directed by Adam Butcher celebrates the Magic 105.4 playlist and features a central female character in her mid to late thirties called Melanie. As Melanie listens to Magic 105.4 the ad shows her Magic journey through her childhood bedroom in the 1980s, to her wedding dance in the 90s, and finally to a modern day outing to the beach with her friends and husband.
Steve Parkinson, MD Bauer Radio London, commented: “This campaign showcases all that’s brilliant about Magic 105.4 and this significant investment in brand marketing will help maintain its position as London’s favourite commercial radio station.”
Head of production at Red Bee Media, Laura Gould, added: “We were really pleased to work with Magic 105.4 on this campaign and help bring the station to life. Adam Butcher, the Director, devised in-camera scene changes and effects to help give the spot a natural and spontaneous feel illustrating the power of music to trigger memories.”