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Direct Line the Telegraph

Direct Line team with Telegraph Media Group to launch property club

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By Ishbel Macleod, PR and social media consultant

February 15, 2013 | 1 min read

Direct Line has partnered with the Telegraph Media Group (TMG) to launch a new Property Club, in a deal brokered by MediaCom.

Direct Line will sponsor The Telegraph’s Property Club for six months and will include additional advertisements across the paper and online.

Jazz Gakhal, head of Direct Line for Business, said: “Property owners are a key target for us, and our partnership with The Telegraph is a great opportunity to talk to them about our expertise in helping landlords with their insurance needs, and the benefits of coming direct.”

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