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By Ishbel Macleod, PR and social media consultant

February 15, 2013 | 1 min read

Cadbury has this week unveiled an ad, created by Fallon, to show the ‘secret’ of the flavour of Dairy Milk.

Part of a £7m campaign to promote the taste of the chocolate, the Joyville ad shows an employee being taken on a magical journey to discover the secret ingredient.

The ad sees the recipe for Daily Milk being dubbed as important as Excalibur and a vault full of treasure.

Cadbury Dairy Milk

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