Billboard jobseeker hails 'incredible' campaign as dream job comes calling

Imaginative jobseeker Adam Pacitti's creative billboard advertising campaign has paid off - with a web TV show.

Pacitti's famous billboards

The stroke of advertising genius, in which Pacitti pleaded 'I spent my last £500 on this billboard. Please give me a job' led to TV production company KEO Digital - behind Channel 4's Hugh's Fish Fight and River Cottage - contacting him just a few weeks later to offer him a

Delighted with his new

Pacitti will be working on a series highlighting how difficult it is to find a job and, as a thank you, he spent his first wage on another billboard with London outdoor advertising company, Primesight, reading 'I spent my first wage packet on this billboard. Thank you for helping me'.

Both billboards carry a link to Pacitti's employadam.com website where he revealed, after losing his job at Woolworths when the chain went out of business and then an uninspiring stint at an amusement arcade: "Proper work was hard and I wanted to be an 'artist' because it seemed an awful lot easier. I wanted to work in the shallow, various industry that is 'the media'."

Pacitti isn't a stranger to the industry - he holds a first class degree in media production and has studied software development. That alongside a good idea and Pacitti's billboards have become an unexpected quirky marketing success.