Aegis Media hires first MD for UK trading desk Amnet
Aegis Media has promoted Steve Hobbs to the newly created role of managing director of its UK trading desk Amnet.
Formerly director of media operations Hobbs will now be responsible for building and developing Amnet, which provides data-driven digital ad campaigns for clients across display, video and mobile platforms, reporting to UK CEO Robert Horler.
Sacha Bunatyan has also been promoted from general manager to the role of chief operating officer of AMNET UK, reporting to Hobbs.
Horler said Amnet, which launched last year, continues to grow rapidly. “It [Amnet] has the potential to help clients reinvent how they build their brands through media and in Steve and Sacha, we have a highly experienced and strategic leadership team that will make Amnet even more compelling a proposition for our clients in 2013.”
Amnet combines demand-side platform (DSP) technology, data and audiences to deliver sophisticated targeting. Over the last few years the biggest agency groups have all been driving the integration of DSPs into their trading desks with others in the market including Publicis’ VivaKi, Omincom’s Accuen and WPP’s Media Innovation Group.