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Rovio expands its global brand advertising partnership team with hires covering the US, Europe and Asia Pacific


By Gillian West, Social media manager

February 14, 2013 | 2 min read

Rovio Entertainment, best known for its Angry Birds app, has announced the expansion of its global brand advertising partnership team.

A number of senior hires have been made by the group in North American, Europe and Asia Pacific. With this new team in place Rovio is now set to become a direct media partner to some of the world’s largest brands.

Our new Brand Advertising Partnership Team in the US will enable us to now partner directly with other lifestyle brands,” said Michele Tobin, head of North American Brand advertising partnerships.

“The model of simply placing standard display ads in online and mobile properties is not necessarily strategic for the majority of tier one brands, and that model was in need of disruption. Rovio´s fan-first approach and engaged audience creates more native, integrated advertising experiences that more closely align to brands’ overall marketing goals.”

In the US, Rovio has appointed Betsy Flounders Novak to the North American Team as director of West and Midwest. Novak brings with her nearly 20 years of experience in television, mobile and digital advertising. Matt Pfeffer joins Rovio as director of the East Coast, based in New York City. Pfeffer joins from Millennial Media and brings a decade worth of media experience from, Ziff Davies and Golf Magazine.

Todd Tran has been brought in to lead Rovio’s new EMEA and APAC brand partnership ad team based in London. Tran was most recently the EMEA general manager of Apple’s mobile advertising business, launching iAd in Europe. Tran has 12 years of digital media and advertising experience. Raphaelle Tripet will join Tran in mid-February from inMobi, her experience includes digital ad sales at Nokia Interactive Advertising and strategic media planning at MEC.

Tran added: “As a media platform, we have now achieved tier-one global reach and we have an opportunity to really pioneer true integrated cross platform brand experiences.”


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