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Oscar Pistorius ‘I am the bullet’ Nike ad removed from website


By Ishbel Macleod, PR and social media consultant

February 14, 2013 | 1 min read

An ad on the Oscar Pistorius website with the tagline 'I am the bullet in the chamber' has been removed, as the sportsman is charged with murder.

The Paralympic star is set to appear in court tomorrow over the death of his girlfriend Reeva Steenkamp, who died in his home following a shooting.

The Nike advert showed a picture of Pistorius running next to the brand’s ‘Just Do It’ logo.


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