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Creative

DFS unveils product placement with This Morning

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By Ishbel Macleod, PR and social media consultant

February 14, 2013 | 1 min read

Sofa retailer DFS today unveils its product placement with This Morning, including a video created by Red Bee Media featuring presenter Alison Hammond.

DFS

As part of the deal, DFS was given a dedicated section of the website of the ITV show, which it decided to use to promote the brand’s commitment to British manufacturing.

Red Bee Media said: “We have created an engaging short editorial film which lifts the lid on how the DFS team of expert in-house designers and craftsmen created a bespoke sofa for the This Morning set.”

The dedicated section of the website will promote the year-long partnership.

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