The Drum Awards Festival - Extended Deadline

-d -h -min -sec

David Beckham in his underwear tops the Viral Video Chart

Author

By The Drum Team, Editorial

February 14, 2013 | 2 min read

Who knew that a video showing a soaking wet David Beckham wearing nothing but his pants could prove so popular?

Goldenballs has helped H&M score top spot in this week's Viral Chart for Brands by parading around in the fashion retailer's latest range of smalls in a short film directed by Guy Ritchie.

Almost 8 million people have checked out the Paris Saint-Germain star's derriere and the video (which reminds us of Ferris Bueller's epic race to get home) has been shared almost 180,000 times on social media over the last seven days.

Over on the User Generated Content chart, it's all about addictive dance craze Harlem Shake, which we believe we're obliged to call 'the new Gangnam Style'. Watch at your own risk.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

Trending

Industry insights

View all
Add your own content +