Coup Media has unveiled a Valentine Vine Wall app, so that all tagged Vines can be seen.
Vines tagged with #valentine appear on the app, to create a compilation of romantic and funny six second posts.
Paul Shepherd, CEO of Coup Media, explained to The Drum: "We created the app because we were totally underwhelmed by the creativity shown so far. Lots of brands rushed to show they used Vine but none of them went beyond 'here’s our Vine' or 'best Vine wins a prize'.
“Valentine’s Day seemed the perfect occasion to bring Vines together in one place, drop in a love playlist and encourage people to literally share the love! It's gone down really well and it's just our first iteration of an app that can be used for many different occasions.”