British Fashion Council partners with Rightster to provide live online access to London Fashion Week
The British Fashion Council has partnered with video distribution and monetisation specialist Rightster in order to live stream 21 of the catwalk shows at this month’s London Fashion Week (LFW).
This is the seventh season in a row the British Fashion Council has chosen to work with Rightster on live streams and on-demand videos, which will be available on both the LFW website and official YouTube channel.
Rightster will also be managing the LFWTV channel on YouTube, a combination of audience development techniques will be used to increase the channel’s audience loyalty and reach.
“We are delighted to be working together with the British Fashion Council and Rightster to live stream one of the world's most exciting fashion events to YouTube,” said Ben McOwen Wilson, head of content partnerships for Northern Europe at YouTube.
As well as the 21 shows streaming live over 100 on-demand videos will be made available to online publishers, the fashion-led media will be able to embed the videos to enhance their own coverage of the event. Rightster will be distributing the live stream to online fashion publications and specialist interest websites and blogs worldwide as part of the deal.
LFW sponsors including Triumph, LG and American Express have also engaged Rightster to help them create original video content to support their social media and marketing campaigns.
“Rightster is helping us provide an online experience for followers of fashion around the globe.” said Clara Mercer, head of marketing at the British Fashion Council. “With Rightster’s help and expertise, we have been able to increase our consumer reach which is increasingly important for designers showcasing during London Fashion Week.”
“We are extremely excited to continue our successful partnership with the British Film Council for a seventh consecutive season. Together, we are able to increase access to the fashion world’s most exciting live and on-demand video content.” said Charlie Muirhead, founder and CEO at Rightster.
The shows being streamed live are as follows: Zoe Jordan, Bora Aksu, KTZ, Felder Felder, Jean Pierre Braganza, PPQ, Central Saint Martins, DAKS, Jasper Conran, John Rocha, Todd Lynn, ISSA, David Koma, Marios Schwab, Michael Van Der Ham, Osman, Emilio De La Morena, Ashish, Maria Grachvogel, Aminaka Wilmont and Hazizhen Wang.