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‘Ballantine’s Day’ app allows story of meeting to be turned into graphic novel

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By Ishbel Macleod | PR and social media consultant

February 14, 2013 | 2 min read

Scotch whisky Ballantine’s has unveiled a “Ballantine’s Day” app, which allows users to write a story about how they and a loved one first met.

Created with Work Club, the app then turns the story into a graphic novel to be shared with a friend or loved one though Twitter, Facebook or Pinterest as well as on the Ballentine's website, and therefore ‘Leave an Impression’ this Valentine’s Day.

Rohan Nayee, global digital manager at Ballantine’s, said: “The concept to ‘Leave an Impression’, is built into our ethos. We couldn’t think of a more apt way of communicating this than by giving our fans a chance to honour the one who has made the biggest impression on them at this special time of year.”

Andy Sandoz, executive creative director at Work Club, added: “We were given the brief to make Ballantine’s Day famous. We know that there are endless stories that couples want to share; jokes, anecdotes, how they met. By turning these into a beautiful piece of art, Ballantine’s plays a meaningful and possibly influential part in a love story.”

The app is set to be launched globally, in countries including Spain, Mexico, Hungary, Romania, Bosnia and Poland.

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