ABC consumer magazine figures published with combined digital and print circulations


By Gillian West, Social media manager

February 14, 2013 | 4 min read

The Professional Publishers Association (PPA) has revealed its Combined Circulation Chart for the July-December 2012 period.

Of the results IPC Media Ltd posted the total average circulation per issue for its portfolio with a result of 5,878,647. The publisher’s year-on-year change was -6.0 per cent, with publications Cycle Sport and Style at Home up 29.5 per cent and 22.5 per cent year-on-year respectively. Nuts and Pick Me Up were IPC Media’s biggest losers falling -29.7 per cent and -21 per cent respectively.

Hearst Magazines UK posted a year-on-year change of -11 per cent, with Esquire and Elle Decoration up 8.8 per cent and 0.6 per cent respectively, Company and Reveal circulation fell with figures down -31.5 per cent and -24.1 per cent year-on-year.

Haymarket Consumer Media titles showed a total average circulation of 528,117 with its football publication Four Four Two down -12.3 per cent year-on year.

Scotland-based DC Thomson saw a year-on-year change of -7.1 per cent; WWE Kids and The BeanoMAX were up 21.3 per cent and 7.1 per cent year-on-year respectively, with pre-teen magazine Shout reporting a loss of -23.4 per cent.

Conde Nast Publications Ltd average circulation per issue came in at 1,454,685 with Easy Living and Wired up 7.1 per cent and 0.1 per cent year-on-year respectively, Glamour and Conde Nast Brides were the portfolio’s biggest losers down -9.1 per cent and -7.5 per cent respectively.

Bauer Consumer Media reported a year-on-year change of -10.9 per cent, with Rail and Empire up 1.6 per cent and 0.4 per cent respectively, Pregnancy & Birth and More! Fell -44.2 per cent and -39.4 per cent year-on-year respectively.

Over the past six months Bauer Media has been developing brand extensions for its popular magazine brands, including the launch of the Grazia iPad edition, Empire’s 3D Hobbit covers and the ‘heat extra’ weekly augmented reality app.

heat magazine in particular reported a circulation of 261,715 and total brand interactions across its portfolio, which includes the augmented reality app, heat radio and heat TV, of 4.8 million up from 3 million a year ago. Nicky Holt, publisher of heat, commented: “heat is advantaged by having great entertainment content and unique access to talent that we can deliver across all of our platforms. With record audience figures for heat radio and and an ever-expanding social presence, we remain the only magazine media brand connecting with consumers across print, online, radio, mobile and TV. We have huge ambition for heat and intend to reach at least 1 million people on each platform.”

Future’s Total Film magazine delivered a combined ABC of 75,491 for the period following the launch of its interactive iPad edition in May last year.

Digital magazine platform lekiosk’s head of international business, Nathaniel Philippe, said of the results: “Today’s ABC figures show that digital magazine sales are already starting to cushion the fall for a number of titles with declining print revenues; the PPA’s decision to count sales of digital editions when calculating circulation figures for magazine titles marks an important turning point for the magazine publishing industry – in terms of mindset, if not profitability. The burgeoning tablet market—which grew by 267 per cent in 2012 alone—should also be cause for celebration amongst publishers. However, we shouldn’t get carried away by these encouraging signs – digital magazine publishing is still in its infancy.”

Egmont Magazines year-on-year percentage change was 23 per cent with publication Thomas Express up 20.8 per cent and Dora the Explorer and Toy Story down -31.1 per cent and -29.1 per cent year-on-year respectively. The 23 per cent increase was boosted by new launches from the publisher including Hello Kitty Magazine and Monster High. Following its 10th anniversary last year Toxic remained the UK's number one tween boy's magazine.

Egmont Publishing Group director of magazines, Debbie Cook, described the results as "brilliant", adding: "It’s great to see that our new launches have been successful and that we remain in touch with what our readers want and expect from our titles. Innovative developments such as Toxic’s first interactive issue show that we are at the forefront of the children’s magazine sector and continue to provide advertisers with high level opportunities to connect with their key markets.”

Immediate Media Company’s average circulation per issue was 3,290,497; H Bauer Publishing posted a year-on-year change of 0.7 per cent with its publication Eat In up 5.7 per cent; Dennis Publishing posted a total average circulation per issue of 815,550 with a year-on-year change of -7.8 per cent.


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