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Valentine's Day

10 top Valentine’s Day stunts 2013 (including an anti-Valentine’s campaign)


By Ishbel Macleod, PR and social media consultant

February 14, 2013 | 4 min read

Love it or hate it, retailers are using Valentine’s Day to promote products in a range of interesting ways: from offering a free cot for those who create a baby tonight, to offering a ‘sex guarantee’. Here, we take a look at some of the most interesting stunts which we have seen this year.

UPDATED: now you can vote on what campaign you like the most.

Asda ‘twosie’

Asda believes that every couple must just want to snuggle on Valentine’s Day. With this is mind, it created a ‘twosie’, a double poncho with bunny design hoods and the phrase ‘love bunnies’ on the back.Priced at £25, these fashionable items sold out over a week ago. When we asked you about the ‘twosie’ on Twitter, we got a very mixed response.

Cavendish London hotel #valentinevine

Making use of new technology, the Cavendish London hotel created a competition offering the chance for a couple to win a romantic break for two, by creating a Vine telling why they should win.The most romantic entry is ruled as the winner.

Foul Fashion ‘sex guarantee’

Scottish retailer Foul Fashion is sure that its garish range of clothes will help wearers find love. So much so that it has offered wearers their money back if they don’t.The video for the campaign is, romantically, called ‘Get Laid or Your Money Back’. Bless. proposal ad offered to help a wealthy romantic propose to their partner in a TV ad tonight on Channel 4….costing £130,000.For that cost, we’re hoping the answer is yes.UPDATE: has said that the offer has not been taken up, and that no advert will be broadcast. Aww.

Hillhead bookclub ‘menage a trois’ offer

Ever gone to Valentine’s dinner and thought ‘you know, this would be better with a third person’? Never fear, Hillhead bookclub has the answer.The restaurant is offering a special deal tonight, where a two-some can invite a third person to join them and eat for free.

#O2Tweetheart display

O2 has decided to act as Cupid, and has removed offers and phone pictures from its shop windows, to replace them with 140 character love notes posted on Twitter.Messages with the hashtag #O2Tweetheart will appear on the TV screens…although there will be censors in place.

Ikea cot offer

Ikea in Australia seems to think that couples will have only one thing on their mind tonight. In order to, ahem, help, it is offering a free cot to any baby born on 14 November – exactly nine months from today. Proof of birthday is required.

Ann Summers ‘love or lust’

Ann Summer’s has unveiled its first Valentine’s Day TV ad, by showing it at three public London locations, including Westfield Shepherds Bush.

Air New Zealand’s ‘blind gate’

Air New Zealand is hoping to get some singles coupled upMOO anti-Valentine cards
Finally, for those who despise Valentine’s Day, MOO has unveiled a range of
anti-Valentine’s postcards – because a card is too much.

Valentine's Day

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