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By Gillian West, Social media manager

February 13, 2013 | 1 min read

Peugeot has unveiled a new version of its sports coupe following the initial success of its RCZ model.

BETC has been employed to deliver the global campaign for the launch, with the first part of activity including a film and a print campaign.

The film, directed by Wanda Productions Philippe André, is entitled ‘Catch the Thrill’ and focuses on the car’s elegance and speed – so fast it can’t even be caught on film.

The second part of the campaign from BETC will comprise of an interactive experience and will be launched toward the end of the month (February).

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