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By Gillian West | Social media manager

February 13, 2013 | 1 min read

Peugeot has unveiled a new version of its sports coupe following the initial success of its RCZ model.

BETC has been employed to deliver the global campaign for the launch, with the first part of activity including a film and a print campaign.

The film, directed by Wanda Productions Philippe André, is entitled ‘Catch the Thrill’ and focuses on the car’s elegance and speed – so fast it can’t even be caught on film.

The second part of the campaign from BETC will comprise of an interactive experience and will be launched toward the end of the month (February).

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BETC London

BETC London is a premium creative agency in the business of attraction. Building brand value for their clients, attracting people to their brands. Since opening its doors in June 2011, BETC London is one of London’s leading young creative agencies, attracting both international brands such as Bacardi, Ibis and Diet Coke and local classic British brands such as Cow & Gate.

BETC London is the first agency in a global micro-network established by the renowned French agency BETC. BETC Paris, founded in 1994, is the leading, largest and most awarded agency in France.

http://www.betc.co.uk/

 

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