O2 widens its music portfolio with O2 Tracks mobile music app launch


By Gillian West, Social media manager

February 13, 2013 | 2 min read

O2 has released its own mobile music app O2 Tracks, bringing the Official UK Top 40 Singles Chart and playlists direct to user's phones.

O2 Tracks is available regardless of network with a two month free trial being offered to O2 customers, other networks can take advantage of a two week free trial period. For £1 a week O2 Tracks will automatically download chart updates overnight via WiFi and store the songs direct to the users handset.

The tracks available on the app are updated weekly with new entries replacing the songs that have fallen out of the Top 40. If a customer wants to buy a track to keep permanently they can do so via the app.

O2 Tracks allows you to access the most popular music directly on your mobile and for better value than ever before,” said Sally Cowdry, consumer and marketing director for O2. “O2 has built a heritage with music and offering exclusive experiences. That’s why our customers can enjoy two months free. Even after this promotion, our new app means you get the entire chart for little more than the price of downloading one track.”

The app is available on iPhone and Android at the moment, with launches planned for Blackberry and Windows Phone in the near future.

The latest launch adds to O2’s existing music portfolio, which includes popular music venue The O2, its association with the O2 Academy venues and O2 Priority, which offers early-bird tickers for fans of world famous artists including Beyoncé, Michael Bublé and Coldplay.


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