The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

February 13, 2013 | 1 min read

In a bid to stand out from other, busier ads B&Q use a hand as their only prop to explain what makes their prices special. The script demonstrates there are only so many ways to describe attention-grabbing savings before analogies wear thin ("flirty prices", anyone?) but Rob Brydon does his best to sound jaunty about it.

Perhaps B&Q's new advertising approach will pay dividends, but it's a thumbs down for now.

Agency: Karmarama