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Little Chef mascot joins Twitter

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By Ishbel Macleod, PR and social media consultant

February 13, 2013 | 1 min read

Charlie, the mascot of roadside restaurant Little Chef, has joined the world of Twitter, to mark 55 years of the brand.

Having gone on a diet in 2009 as part of a redesign, Charlie is now looking to engage with fans of the brand and get ‘Britain breakfasting Little Chef style’.

It is said that his Twitter feed, @LC_Charlie, will cover ‘a diverse mix of food, music, British hotspots, motoring and roadside dining’

This marks his first step to reconnect with Little Chef customers and attract a new and modern fan base.

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