Little Chef mascot joins Twitter
Charlie, the mascot of roadside restaurant Little Chef, has joined the world of Twitter, to mark 55 years of the brand.
Having gone on a diet in 2009 as part of a redesign, Charlie is now looking to engage with fans of the brand and get ‘Britain breakfasting Little Chef style’.
It is said that his Twitter feed, @LC_Charlie, will cover ‘a diverse mix of food, music, British hotspots, motoring and roadside dining’
This marks his first step to reconnect with Little Chef customers and attract a new and modern fan base.