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Lexus Reevoo

Lexus to team with Reevoo for online reviews

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By Ishbel Macleod, PR and social media consultant

February 13, 2013 | 2 min read

Luxury car brand Lexus has announced that it will be working with social commerce company Reevoo to provide online reviews.

The reviews will appear on the car brand’s consumer website, with the aim of helping prospective buyers.

Richard Balshaw, director of Lexus UK, said: “Other people’s opinions are valuable when it comes to buying a new car. It is also important to be able to respond to any concerns or questions. Giving potential customers access to genuine opinions and experiences, submitted by existing Lexus owners and independently sourced is a great way to help them.”

Lexus expects to see a boost in website traffic and attract new customers as some of the customer-generated content will be embedded in the Lexus UK site.

Steve Hurn, CEO of Reevoo, said: “We are delighted to help Lexus customers make informed and better choices. Opinions, comments and answers from real owners have proved to be a key point in turning potential clients into actual customers, since people trust other people more than a simple product description. This is true in all the markets and particularly in the automotive industry, where people want to be reassured they are making the right choice.”

Lexus Reevoo

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