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Fylde Borough Council unveils new website with Studio North

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By Ishbel Macleod, PR and social media consultant

February 13, 2013 | 1 min read

Fylde Borough Council has unveiled a new website created by Studio North, with the site set to act as a central information hub for all things council related; from bin collections and benefits to tourism and transport.

The agency’s initial task was to get to grips with the full breadth of content on the existing Fylde Borough Council website and it then analysed how users interacted with the council online.

Nick Wright, strategy director at Studio North, commented: “This was a challenging brief mainly down to the amount of content and the wide target audiences the site has to engage with. However, we knew that our challenge was simple and that was to provide an easy-to-use online resource for residents. I feel that we have done that and at the same time we’ve proved that council websites don’t have to be cluttered or tough to navigate.”

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