The Football League teams up with Mediasyndicator as display advertising partner
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising dales for the digital properties of the 86 professional clubs in the Football League interactive network until June 2013.
Sportsyndicator will now focus on procuring advertising and sponsorship for campaigns run by its sports publisher clients as well as managing advertising across video highlights, news and the clubs’ online behind the scenes footage.
Head of business development at The Football League, Steve Maddren, commented: “For all the FL Interactive clubs in The Football League, Premier League and non-league, it’s hugely important that the advertising featured on teams’ sites serves to complement and improve every fan’s engagement with their club.”
Spyro Korsanos, CEO at Mediasyndicator, added that the partnership will “maximise their [clubs] digital revenues; yet increase brands’ engagement with football fans”.