Disney Cruiseline and Asda to work with Specific Media's Householding solution
Asda and Disney Cruiseline have both announced they will continue working with Householding, Specific Media’s new media planning service that allows advertisers to reach all internet-connected devices with the multi-screen household.
Agreeing to major deals with Householding at the end of the year, Asda’s campaign focused on its Extra Special range in the run up to Christmas. The activity was targeted towards household buyers and consumers and consisted of video formats and interactive widgets, such as store locators, product carousels and social integration.
Asda’s Matt Hanson commented: “The multi-screen household is now the norm and it is changing the way advertising informs purchase decisions. Every person within a home is now seen as an influencer and by reaching individuals across devices we expect to maximise the power and influence of our online campaign.”
Similarly the early work with Disney Cruiseline last September covered multiple formats and interactive techniques, including interactive videos, pre-rolls, additional video content and image galleries.
Speaking of the activity, Paul Oronoz, Specific Media country manager for the UK, added: “These campaigns are examples of some of the advanced customers that have recognised the applications of Householding, and how it can provide genuine and impactful results for brands. We look forward to working further with more brands in future.”
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