ClearSky works with Clock Creative on new brand identity
ClearSky has engaged Clock Creative to create a new brand identity for the company that will give it a well-defined place in their market.
Clock Creative’s brief included emphasising ClearSky’s credentials as business experts as well as highlighting the Optionis group company’s straight-talking approach. A new platform line has been introduced ‘A Breath of Fresh Air For Your Business’, with an ongoing campaign to be rolled out over the coming months featuring key words taken from ClearSky’s brand values.
The activity includes online advertising, e-marketing, client acquisition and retention marketing, and print collateral.
Group head of marketing at parent company Optionis, Sarah Jones, commented: “Clock demonstrated an excellent grasp of our aims and objectives. We are extremely happy with what has been produced, and think it will help to support our strategic vision for ClearSky.”
Ann Rimmer, director of strategy at Clock, added: “We worked with ClearSky to develop a rebrand that would reflect the company’s approachability and fresh way of doing business. This is an exciting time for ClearSky and we are delighted to work with their team in developing their brand.”
Content created with:
Clock Creative Communications Ltd
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