Cadbury Crème Egg ramps up ‘cling to your fling’ promotion with Elvis

By Ishbel Macleod | PR and social media consultant



cadbury article

February 13, 2013 | 1 min read

Just in time for Valentine’s Day, Cadbury is suggesting that the public should ‘have a fling with your Crème Egg’ while they are still in the shops.

A social media campaign launched by Elvis, who won the account in November, sees fans being offered the chance to win a personalised friendship band, mug and commemorative plate.

Fans are invited to upload a picture of themselves with their egg to a special Facebook app, which they can make look its best before sharing.

The social media campaign by Elvis is also being backed by a range of TV ads created by Fallon.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Content created with:


Industry insights

View all
Add your own content +