Cadbury Crème Egg ramps up ‘cling to your fling’ promotion with Elvis


By Ishbel Macleod, PR and social media consultant

February 13, 2013 | 1 min read

Just in time for Valentine’s Day, Cadbury is suggesting that the public should ‘have a fling with your Crème Egg’ while they are still in the shops.

A social media campaign launched by Elvis, who won the account in November, sees fans being offered the chance to win a personalised friendship band, mug and commemorative plate.

Fans are invited to upload a picture of themselves with their egg to a special Facebook app, which they can make look its best before sharing.

The social media campaign by Elvis is also being backed by a range of TV ads created by Fallon.


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