The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

February 13, 2013 | 1 min read

When Bing asked the public ‘What do you want to do today?’, and Andrew, a security guard from Bournemouth, said he wanted to propose to his girlfriend, the search engine decided to help.

Andrew and Bing planned a flashmob for months with a local choir learning girlfriend Katie’s favourite song, and her family being flown in.

Andrew walked Katie through the town square, where a busker stopped them and started singing. Other members of the choir, dressed as street sweepers, tourists and flower sellers all began to join in while Katie looked on bemused and Andrew protested his innocence.

He then got down on one knee, declared his love and proposed, to which she said yes.

The video, which was created by Jam, has just been unveiled on YouTube to support the message that ‘Bing is for doing’.

This follows Primesight helping a man to propose on a billboard.

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Deep Focus London

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