Bacardi appoints BETC to global ad account

By Stephen Lepitak | -

BETC London

|

bacardi article

February 13, 2013 | 1 min read

Bacardi has appointed BETC to its global advertising account.

The Drum understands that the London based creative agency will pick up the account, which will include a rebranding and identity brief among more.

The pitch initially began in September and saw the rum brand separate from New York based incumbent Johannes Leonardo.

The contract handed to Brothers and Sisters to handle the brand’s local UK is understood to be unaffected.

At the time of writing no one from BETC or Bacardi was available for comment.

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BETC London is a premium creative agency in the business of attraction. Building brand value for their clients, attracting people to their brands. Since opening its doors in June 2011, BETC London is one of London’s leading young creative agencies, attracting both international brands such as Bacardi, Ibis and Diet Coke and local classic British brands such as Cow & Gate.

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