PETA is rolling out a computer-generated parody to make consumers think twice about wearing animal skins in time for London Fashion Week.
The video, donated by Ogilvy & Mather, shows foxes disguised as runway models draped in human body parts, including a wrap made of dozens of arms.
Entitled ‘Runway Reversal’ the campaign aims to highlight the fact that each year millions of animals are killed in the name of fashion – but what if the tables were turned?
"No one should die so that their skin can be worn by someone else – and that includes the millions of foxes, rabbits, minks and other animals abused and slaughtered for their fur every year", says PETA UK associate director Mimi Bekhechi.
"If the idea of an animal draped in human body parts seems grotesque, how can anyone who wears animal skins think that they're making a 'fashion statement'?"