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Stowford Press Weston’s Cider Public Relations

Stowford Press awards Pulse with Ashes activation campaign following three-way pitch

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By Gillian West | Social media manager

February 12, 2013 | 2 min read

Stowford Press has appointed independent creative agency Pulse to handle its Ashes activation at premier cricket pitches across the country this summer following a three-way pitch.

Now in its second year as sponsors of the England Cricket Team, Stowford Press has briefed Pulse with creating an experiential activation and social media drive complimenting a day at the Ashes and raising awareness of Stowford Press cider amongst cricket fans.

The activity is set to run from 10 July to 16 September 2013 across 12 grounds and will act as a vehicle to drive engagement with Stowford Press. A PR and advertising campaign for the brand will support the activity which will also link to activations in the off and on trade.

Stowford Press brand manager, Matthew Langley, said: “Our sponsorship activation this summer is a key part of our marketing plans for Stowford Press so it is important for us to have the right Agency as a partner.”

Mike Spicer, managing director at Pulse, added: “We're absolutely thrilled to be working with Weston's and Stowford Press for what promises to be the biggest sporting event in Britain this year, and one of the most famous competitions in the world.”

Stowford Press Weston’s Cider Public Relations

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Pulse Group

New business for brand activation agency Pulse Group in 2011-2012 included Colgate Total, BPA, Morrisons, Sanex and World Hepatitis.

The British Parking Association appointed Pulse Group in 2011 to raise awareness for its Safer Parking Scheme. The agency providing consultation and management to increase awareness amongst the motoring public.

Pulse Group made a number of senior hires in 2012, one of the most notable being former EHS Brann group managing director Mike Spicer as CEO. The agency also appointed Daniel Pallett as planning director in a flurry of senior hires. Pallett joined from the Central Office of Information (COI), where he was deputy director of direct and relationship marketing. The agency also hired from Rapp London, with Magnus Thorne and Paul Turner joining Pulse Group as executive creative directors.

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