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Microsoft The Economist

Microsoft and The Economist Group ‘Dynamics’ partnership to be promoted by UM London


By Gillian West, Social media manager

February 12, 2013 | 2 min read

Microsoft in partnership with The Economist Group has selected UM London to run a multi-media campaign supporting the collaborations business management solution, Microsoft Dynamics.

Kicking off tomorrow (Wednesday 13 February), the multi-media campaign showcases parallels between the factors responsible for positive change within UK enterprise business and the benefits of MS Dynamics.

The multi-layered partnership with The Economist Group is a key pillar of the campaign which includes a competition seeking UK enterprises ‘Change Masters’ and culminates with an award ceremony in Central London.

“The ‘Change Masters’ competition will celebrate UK talent and innovative thinking. We highly value the relationship the Economist Group has fostered with Microsoft and look forward to seeing this exciting campaign unfold,” explained Economist Intelligence Unit research editor Zoe Tabary.

The partnership will be supported by above-the-line activity including outdoor, online and national press, most of which will be targeted toward business decision makers and encouraging them to enter the competition.

George Hopkinson, business manager at UM London, added: “Working closely with The Economist, we have managed to create a bespoke partnership that will deliver a truly meaningful brand experience to the enterprise business world.”

Microsoft The Economist

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