Go Daddy acquires M.dot as part of ‘mobile first’ strategy
Go Daddy, the web hosting platform, has announced its acquisition of M.dot, a small business website creation and management tool for mobiles.
The move will expand functionality for Go Daddy’s existing 11m customer base by allowing them to manage their sites whilst on the move, direct from their smartphone.
M.dot will now operate from Go Daddy’s new Silicon Valley offices
Go Daddy CEO Blake Irving, said: “We're pleased to welcome M.dot to our growing Go Daddy family. M.dot's global vision of a mobile future for small businesses fits beautifully with what our customers need right now.
“Go Daddy wants to help businesses connect with their customers wherever they are in the world, and that means providing killer mobile technology. It also means helping our customers manage their business from anywhere, anytime with the simplicity of their smartphone or tablet. With M.dot, small businesses can compete on a big-time level without spending big-time money. We're completely stoked to have M.dot on board."
M.dot co-founder Dominik Balogh added. "Go Daddy is exactly the kind of technology company we wanted to join because they cater to and understand the small business customer," Balogh said. "We've always believed small business is essential for a healthy economy and Go Daddy has extensive experience as the industry's leading platform for small enterprises.
“Joining Go Daddy means our mobile software will now be accessible through much larger distribution channels and will help even more small businesses achieve greater success. It also gives us the benefit of integrating with Go Daddy's immense customer support foundation, which I believe is a significant competitive advantage in this segment."
The deal follows a period of unprecedented growth in mobile internet traffic which has leapt to 13% from 10% over the past three years.