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Dacia launches Pancake Day-inspired print ad with Publicis UK


By Ishbel Macleod, PR and social media consultant

February 12, 2013 | 1 min read

Renault-owned car marque Dacia has unveiled a Pancake Day-inspired print ad, comparing the car to pancake by looking at how a variety of toppings are available, but sometimes all a person wants is sugar and lemon.

This is part of the activity by Publicis UK to promote the car as favouring ‘function over frivolity’, which also includes a TV ad featuring the strapline “You do the maths”.

The ad for the car brand, which went on sale for the first time in the UK last month, appeared in national press today.


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