Croud appointed by Interflora to manage PPC and digital marketing ahead of Valentine's Day and Mother's Day campaigns

Flower delivery company Interflora has appointed marketing agency Croud to manage PPC and social media activities following the launch of the its My Interflora Creations app.

Taking on the project ahead of Valentine's Day and Mother's Day, Croud will work to maximise sales through paid search, social media, mobile and display ad campaigns. Croud will oversee the same activities on the Flying Flowers and Flowers Direct brands, bought over by Interflora in May last year.

Luke Smith, commercial director at Croud, commented: "We are delighted to add Interflora to our client portfolio. Not only is it a fantastic brand, but it also serves as further proof of our progress since launch 18 months ago. We look forward to working closely with Michael [Barringer] and the team to drive exceptional return on investment for them."

Michael Barringer, UK managing director of Interflora, added: "With digital channels becoming the main routes to market for Interflora it was essential that we chose a marketing partner that we can rely on to deliver for our business and respond to an ever changing landscape."

Interflora has a network of over 1,800 florists delivering to 100 countries and became the first online florist service to produce an app. My Interflora Creations allows users to 'drag and drop' their own choice of flowers to create a customised bunch which is then assembled by the company for delivery.

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