Cannes Lions teams up with Gerald Scarfe as part of 60th anniversary celebrations
Cannes Lions International Festival of Creativity has announced an exclusive partnership with artist Gerald Scarfe, as part of its 60th anniversary celebrations.
Scarfe, in collaboration with the Cannes Lions in-house creative team, has been commissioned to create artworks branding the city of Cannes throughout the Festival.
“The artist was a clear match to help the Festival celebrate 60 years of creativity. Not only has Gerald Scarfe been working professionally since the very earliest years of Cannes Lions, but throughout his career he's been pushing boundaries, a quality very much identified with our industry and celebrated at the Festival," comments Philip Thomas, Lions Festivals CEO.
"As part of our anniversary celebrations, we wanted to highlight the importance of creativity, which is at the heart of Cannes Lions, by having something unique and iconic commissioned befitting this special milestone in the history of the Festival."
The works are set to be revealed to the public in France on 16 June when the Festival begins. All delegates will also receive a commemorative t-shirt designed by Scarfe.
To mark the collaboration, Cannes Lions TV has produced a short film with Scarfe in which he discusses his career and inspirations (shown above).
"I've worked in the field of creativity for 60 years myself - and I've always loved drawing animals - so I was delighted to be part of this prestigious festival, particularly as it too is celebrating its 60th anniversary," says Scarfe.