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Tim Cook IPhone Apple

Apple preparing to launch a cheaper iPhone? CEO Tim Cook says it is “making moves”

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By Jennifer Faull, Deputy Editor

February 12, 2013 | 1 min read

Apple CEO, Tim Cook, has said at the Goldman Sachs Technology and Internet conference that the company is looking to make a cheaper iPhone. However, he went on to explain that in all likelihood it will be a version of an iPhone, similar to the iPod shuffle as a less expensive alternative to the iPod

Cook explained: "We are making moves to make things more affordable.

"When we came out with iPod it was $399, today you can buy an iPod Shuffle for $49. Instead of saying how can we cheapen this iPod to get it lower, we said how can we do a great product, and we were able to do that. The same thing, but in a different concept, in some ways."

When asked about a 'lower-cost' Mac he said: "We concluded we couldn't do a great product, but what did we do - we invented iPad. Now all of a sudden we have an incredible experience and it starts at $329. Sometimes you can take the issue and you can solve it in different ways."

Tim Cook IPhone Apple

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